BOL brand is actively laying out the Chinese market, leveraging the powerful ecosystem of China’s e-commerce giants to lead consumers to upgrade their consumption from traditional fish oil supplements to more advanced krill oil products, in order to achieve a more scientific and efficient cardiovascular and cerebrovascular care effects.
In this co-operation, the BOL brand will introduce its well-received krill oil products into the two platforms of Tmall International and Jitterbug International, bringing the unique health resources from the pure Antarctic 48 to the majority of Chinese consumers. The BOL brand attaches great importance to the Chinese market, and promises to respond to the trend of Chinese nationals to pursue a high quality of life and pay attention to health maintenance. Through the strategic alliance with Tmall International and Jitterbug International, BOL will make full use of the e-commerce platform’s big data advantages and precision marketing capabilities to provide Chinese users with a personalised and convenient shopping experience, as well as through the popularisation of professional health knowledge, allowing consumers to gain a deeper understanding of the benefits of krill oil on cardiovascular and cerebral vascular health, as well as its unique advantages compared to traditional fish oil products.
BOL brand has always adhered to the “scientific evidence-based” principle, is committed to providing high-quality, safe, in line with high international standards of cardiovascular care programme. It is believed that with the in-depth promotion of this strategic cooperation, Chinese consumers will be able to more convenient access to the world’s leading krill oil products, so as to open up a new chapter in the full range of protection of their cardiovascular health.